Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers (B2B Marketing Series)

Today’s next normal has changed how buyers engage with brands, deciding how and when they want to deepen a connection, or even cut ties. The days of passive exchanges of information on tradeshow floors are over. Our digital world has given the buyer the power to drive the engagement process, forcing brands to dial back their former marketing messages and listen more carefully to buyers’ wants and needs.
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